The Importance of Following Up with Your Clients
As an owner of a veterinary practice, you know that connections are huge, and very beneficial to not only you, but your clients as well.
Put yourself in the client’s shoes. Have you ever purchased a product or service and felt like all the vendor cared about was your money? I have, and it’s not a good feeling.
On the flip side, have you ever purchased a product or service and been completely and pleasantly surprised by a follow up phone call to see how it’s working out for you? I have also experienced this, and I can tell you that I would not hesitate to do business with that person or company again, because they cared enough to reach out after the sale was complete.
Anyone can become a salesperson with the right training, but not everyone has the dedication and caring nature to take a sale beyond the handshake. After the sale is complete is the time when you make lasting connections in the world of business, and – if you’re really fortunate – friendships for life.
In the veterinary world, the critical time would be after your team has treated a client’s pet. If you or a member of your team reached out to check on the health of your furry patient, and inquired if the parent of that patient needs anything or has questions, this small gesture can have a large and lasting impact.
Think of the repercussions of your actions. A thoughtful follow up can lead to loyal clients and referrals. People will remember that moment when you took the time to speak to them, and they will tell their friends how great it felt to be treated with such concern and respect.
At InTouch Practice Communications, we promote and foster client relationships in many ways. We take pride in the fact that our clients feel “the love” from our team and have wonderful things to say about us not only on a professional level, but also on the human level. These are the moments we strive for. We reward our clients with superior customer service before, during, and after the sale is made and have forged lasting relationships with so many wonderful people.
Why not take that extra step to make your clients feel special, and at the same time ensure that they will want to revisit that experience?
If you’re interested in learning more about InTouch Practice Communications, meeting our talented and dedicated team, or finding out about all of the high quality services we offer, click here to check out our website, or call us up at 800-493-9003.